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Building Your Dreams Is No Cakewalk: A Check-In from the Captain


My quarter life crisis hit me hard.  I’m not an especially patient person in general, but the necessity for me to stop living singularly off of the high from applause and a few hundred dollars a week…or worse yet: being an out of work actor trapped in the concrete-jungle-that-is-Manhattan feeling worthless, untalented, oftentimes cold, and exhausted helping stay-at-home mothers in Manhattan raise their children…hit me like brazen, crazy Miley Cyrus astride her giant wrecking ball:



So I decided to do something about it.  Towards the end of tour, I signed up for an Entrepreneurship class at the New School in New York and I registered to study for my personal training cert.  Well, fast forward five months and a lot of cramming, and I got my certification.

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And I took my Entrepreneurship course.  I had a truly inspiring professor and a sizable fire under my you-know-what and I built a beautiful app for my project. I wrote the business model/business plan/financial projections/wireframes/design guide/slide deck pitch. I learned a ton.  I pitched it to ex Google techies and the program manager for the Harvard School of Business Angel Investor Network.  They told me they thought it was a great idea and would sell and scale beautifully.


But then my cofounder (of the app) bailed on me because, well, entrepreneurship is decidedly unglamorous and freaking hard at the start, and so I was left alone with a gorgeous idea and a ton of hard work and no means of building the app myself.  Until I find my business partner–a technical cofounder with whom I’d entrust my intellectual property, business, and a stupid amount of time–I’m a lone wolf, baby.  The plan is to fund the development of the app myself (outsource the initial development…then hopefully early adopters would use it, give me feedback, and I could either pivot and build version 2 or pitch it to some fancy investors or attempt to get into an accelerator program…and in the meantime locate my cofounder.  See how foolishly complicated this is?)  So until I have the capital to fund my app (hint: it won’t be for awhile), Kinekt is on hold and I must forge on with other dreams.


Remember when I got that personal training certification?  Well, with Kinekt on temporary hold, I determined it was time to put that certification to use. I travel often, I’ve taken a zillion fitness classes all over New York–heck, all over the nation–and I love teaching.  And I’m certified! So, I thought: build a program that can be followed online by clients the world over!  Make it affordable!  Make it something you would want to do!  Make it something that is a joy and therefore does not feel like work!

And so I did.  I mean, you’re here on the Captain Kat Fitness website, aren’t you?

That lightbulb moment materialized in late October.  50+ women participated in the 2 beta/trial rounds of the Better Body Challenge and the amount I’ve learned about running this thing and shaping it into the program I want is stupendous.  January has been my first paid challenge and I have 10 clients–a perfectly respectable start.  And it’s joy, but it is work.  Boy, is it work.  And I’ve had theater gigs and “day jobs” throughout all of this.  So in a typical day: wake up early, breakfast, gym, rehearse/play pretend from 10-6(ish), come home, blast through as much of the podcasts/online classes/social media marketing/website issues/tending to clients/creating content/updating workouts/fixing membership issues/prepping for the coming month as possible, pass out.  Repeat.


It is also exhausting. And unless I build faster and get more clients, it–and I–will drown.


But I’m determined not to let that happen. To my beautiful friends with side projects and entrepreneurial endeavors, to those working their way out of a 9 to 5 or trying to afford the actor life, I genuinely wish you the best of luck.  The last nine months have been some of the most trying, frustrating, exhilarating, rewarding of my life so far.  I hope what I’m building will succeed.  I need it, I believe in it, and I love it.  So I’ll keep on keepin’ on, hustle until I can’t hustle anymore, and try to keep my foolishly optimistic big-dreamer mindset screwed on until these dreams–or some semblance of them–become a reality.


Captain Kat